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The brief was to give the BIRKENSTOCK online store a conceptual and visual overhaul that makes the brand emotionally resonant and communicates the BIRKENSTOCK values and product lines.

The new online store was given a responsive design right across the board, with a new look and feel that presents BIRKENSTOCK as a lifestyle brand.
The products are presented in a way that oozes quality, enticing users to explore the BIRKENSTOCK product lines.

The clear menus and product overviews make it quick and easy for anyone to find the product that’s perfect just for them. The product portfolio has been expanded to include a new BIRKENSTOCK natural cosmetics line. The planned magazine section will be a source of even more inspiration for users in future.

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