We’ve all seen those not so natural pharm websites, but how do you promote one without getting flagged or negatively viewed by readers?
With the costs of medications rising higher than ever, many Americans are deeply concerned about how they’re going to be able to continue to afford their prescriptions. People are now looking to grab discounts by browsing the web for sources.
It’s a good thing in a way, if you own a website selling these products, but how do you stand out from the competition and make sure you are abiding by Google’s white hat SEO rules?
From finding the right theme to crafting content that converts, we’re here to tell you everything you need to know to stay within white hat tactics this year.
Get Active In The Comments Section
One of the first things you need to do in order to promote on your website?
Start by creating relationships with your website visitors. Getting to know — and to respond to the comments left by — the people reading your blog is a wonderful way to encourage brand loyalty.
It also gives you a better sense of their pain points, the kinds of content they respond to and connect with, and allows you to subtly push a sale.
For example, let’s say that a commenter on your recent blog post about natural ways to lower your blood pressure said that, even with the changes they’ve made to their diet, they’re still struggling with high blood pressure.
You can take this opportunity to promote your product as a possible solution for them. Not only will that reader feel incredibly valued, but because they trust your authority, they’re a lot more likely to make the purchase.
Finally, keep in mind that responding to the comments and questions your readers leave is a form of customer service. If you won’t leave a phone message from a client unreturned, then don’t leave a comment without a response.
Make Purchasing Easier With Intuitive Design
The content that you use on your website to sell a product (like Bystolic for example) is certainly important — but it’s far from the only thing that matters.
Take a look at the overall design and layout of your website.
Is it clear, easy-to-read, quick to load, and simple to navigate?
Is your web design doing the work to guide visitors through a natural sales funnel while also allowing them to find what they need quickly?
After all, the first impression that your website makes on a visitor is 94% related to design. So, if your design is uncreative, difficult to navigate, and unintuitive?
Visitors are going to leave it pretty quickly — and without making a purchase.
First of all, take a look at the smaller changes you can make to enhance your website design. Include lots of images on your homepage, and ensure that each image you upload is clickable, directed a visitor to a related product.
Examine your drop-down navigation menu. Are the internal sections of your site clearly labeled and specific enough?
When people are ready to buy things on your website, is the shopping cart easy to find? How simple have you made the overall checkout process?
Is your contact information clearly located at the top or bottom of every internal page, so that people know how to reach you if needed?
If you’re unsure about your ability to properly design a website, then you might want to invest in professional design services.
Try a Live Chat Option
Especially when people are shopping for medications online, we know that they’ll have a lot of questions.
They may not be quite sure which medication will work for their specific conditions. They may need advice about how high of a dosage they should take. They might wonder if the product will interact negatively with any other medication they’re currently on.
All of these questions, if left unanswered, will cause a visitor to leave your website without making a purchase.
This is where a live chat option comes into play.
By installing a chatbot on your website, you can offer the same help that a customer would get in a brick-and-mortar shop. The chat window can pop up as soon as they click on your website, so help is always available.
Now, instead of having to spend your time answering the same five questions every day, a robot can do it for you.
Write Detailed Listings
Writing an informative listing that teaches visitors more about the medication is another great technique.
Click here to see what a complete and detailed listing looks like on an online pharmacy.
Not only does the listing contain basic information about the medication, it also offers online reviews from past customers who have tried it. It also directs site visitors to a comparative list of online retailers, so they can get the medication they need at the best price.
This kind of a listing and the ease with which it can be read is exactly what you should aim for on your own site.
We hope this post has helped you to better understand what it takes to sell more on your medical website!
Remember, it’s all about intuitive design, detailed product listings, live chat options, and communicating directly with your customers in the comments section.
Still need additional website design advice? Looking for more tips and tricks on how to convert more visitors into long-term customers.
We’ve got you covered.
Spend some time on our website to learn more about how to create a site that increases brand loyalty and makes you more profits than ever before.