It isn’t enough to simply have a website filled with useful content that your customers will enjoy. Your website design has to be on point if you want your SEO ranking to improve. Not sure how website design impacts your SEO ranking? Read this article to learn more.
In 2016, companies spent approximately $65 billion on SEO (search engine optimization) efforts. There’s a good reason for this. Sites with the best SEO rank highest and get more clicks.
By now, you probably understand that many factors impact SEO. But, did you know your website design can impact your rank?
If you haven’t paid attention to this ranking factor in the past, now is the time to do so. Some of the ways your design can affect your SEO, site ranking, and overall user experience can be found here.
You can easily optimize your site, build links and use other SEO best practices on your site to increase traffic as much as possible. But, you have to ask yourself – what’s the point of all this extra traffic if you don’t have a website design optimized for conversions?
Companies such as The HOTH get this. They understand that you have to have a clear and concise path for getting in touch, buying or downloading something, or leaving their contact information.
If this isn’t done, then all the additional traffic driven to your website isn’t going to be beneficial. You have to create a site optimized for conversions.
Average Time on the Website
Using a well-designed website can help improve the average amount of time visitors spend on your site. This is a metric you can measure using Google Analytics.
Some steps you can take to improve the amount of time spent on your site by visitors include improving your menu navigation, the appearance of your pages, and page speed.
Increasing the amount o time visitors spend on your site is important because Google tracks the clicks coming from organic SERPs. If a user returns to the SERPs it may indicate a poor web design or experience.
When users click on your result, then return to search results right away and click on another result, it tells search engines they weren’t satisfied with the information on your site. Eventually, this can result in a lower ranking.
Your Website’s Speed
There are a wide array of platforms you can create your website with. Some of the most common include Shopify, WordPress, BigCommerce, Magento, and Joomla to name a few.
Based on the platform you choose and how old your site is, it may load more slowly due to old code, too much code or the way it was designed.
If your website is slow, search engines see the issue. As a result, you may not rank as well in search results. You need your website to load in just a few seconds. This can help improve page rank.
Is Your Website Design Up to Par?
Do you know if your site’s website design is up to par? If not, it may be a good idea to invest in a website audit. This will let you know what you are doing well, and what needs improvement.
If you decide it is time to consider a redesign, consider the tips here. Once you have created an amazing site, submit it to Flat UI to be featured in more than 100 galleries.
We offer a wide array of inspiration for your site, that will not only look great but also help to improve your search engine ranking.